June 26, 2014

Paleta Co-op gaining momentum towards launch


WAGES’ 6th co-op, which will produce and sell paletas, is getting closer to its launch every day. Jessica Morris, who is leading the project and heading business development, is working hard along with the rest of WAGES’ staff to iron out business details, prepare to initiate founding members, and begin making and selling delicious paletas! We are developing the co-op in partnership with La Cocina, which will be offering their expertise in the food industry and giving us access to their state of the art commercial kitchen space.

A few noteworthy developments:

  • We just ordered a commercial paleta maker
  • We established a partnership with Rainbow Grocery, a San Francisco co-op
  • We have started recruiting founding members

Our new paleta maker will arrive all the way from Brazil in July, allowing the co-op to produce 250 paletas per hour when the time comes to begin selling them en masse. Once the co-op is up and running, we will also need as many avenues as possible to get those paletas to our customers, which is why we are thrilled to have the support and confidence of Rainbow Grocery. We are working closely with Rainbow, a co-op grocery store in San Francisco, to build a mutually beneficial partnership – cooperation among cooperatives! Our third piece of exciting news is that we are now actively recruiting founding members, the soul of this new business. Dedicated worker-owners are essential to a successful cooperative business and we can’t wait to partner with the incoming group of determined, entrepreneurial women to enter the food industry.

We are at a very exciting point in the development of the paleta co-op, with the launch quickly approaching – and we couldn’t have done this alone. We’d like to give a special thanks to our long-time funding partner, the Federal Home Loan Bank of San Francisco, which awarded WAGES a $50,000 grant through its AHEAD program to get the paleta co-op off the ground. Thank you for this investment in the incredible entrepreneurial potential of Latina service workers.

With this generous support, we are taking steps every day that bring us closer to selling paletas to our first customers, and creating the conditions for a group of women to realize their dreams.

Make sure to stay tuned for more updates! We will keep you posted along the way.

WAGES’ 6th co-op will produce and sell paletas--traditionally Mexican popsicles